DeFi Intel

Base Social App Reset: Why Jesse Pollak's Crypto Social Strategy Failed

July 2026 reset at Base after Jesse Pollak concedes on-chain social misfire; Zora activity drops 99.8% from 2025 peak. Cobie steps in as Coinbase regroups.

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Jesse Pollak's failed on-chain social strategy at Base led to a reset, with Zora activity plummeting and Jordan Fish intervening as Coinbase reorganizes.

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